Interesting example of a viral website:Sears Backyard

Think of this more as a "starting point for an idea" rather than a complete guide. It does show you how to get a different kind of content "on the air":How to create an internet radio station

A free place to start a website:Zoomshare - Make a free website, free home page, online photo album, free blog, free e-mail, free hosting

An example of a simple web site idea, and then an example of how a simple idea can get a lot of publicity:Chasing Exotic Cars Is Their Pursuit

Sometimes, coming up with an idea is hard. Here are two simple ideas to get the juices flowing:1) Magic has been around forever:Mighty Magic Tricks2) This second one is interesting because: a) it is a simple idea, b) it appeals to an audience that is known to exist, and c) the content is free. Flickr babes

Nice set of resources:Web Developer's Handbook: developing web-sites, exploring imagination