Lesson #13 - Tuning a realtor website

In a comment to Lesson #12, Pat said, "I'm always amazed at the degree to which realtors are willing to buy a stock website with essentially no personalization at all." And this is true. So what could a realtor do if he/she wants to create a great web site? As with the dental sites discussed in Lesson #9 - Creating a custom web site, the first thing I would do is a survey of the best realtor