10 years later you have $25 million

The blog Ars Technica recently sold for $25 million:Condé Nast/Wired Acquires Ars TechnicaFrom the article:Comscore says Ars Technica has just 1.5 million monthly unique visitors and 4 million page views, but our understanding is that the actual number of unique visitors to the site is around 4.5 million. The audience demographic is very similar to Wired, although our sources say the overlap is