Using games to attract visitors

Become One With the GameFrom the article:So what do original games get you?If you're Burger King, you get year-over-year double-digit sales growth, as well as a marketing program that has generated significant revenue. After launching three original Xbox games during the 2006 holiday season, the brand reportedly sold more than 3.5 million units in just eight weeks, at a price of $3.99 each with