The Last Lean Startup Bundle: claim $3,000,000 in prizes

The Lean Startup Book launches in just under a week.

[Forget the verbiage, just show me the deal! OK: do you want 5-100 copies or 100+ copies?]

How many copies will this book sell in its first week – real, hardcover, paper copies? If that number crosses some unknowable threshold, the book will debut as a bestseller, and then an awful lot of people are going to read it. People who would never bother with an entrepreneur’s blog, who may not even see themselves as entrepreneurs: shopkeepers and policy makers, CFO’s and private equity managers, and even future entrepreneurs. With your help, our movement can reach a truly mainstream audience, one that – at least in my humble opinion - truly needs to hear what we have to say.

But there’s no reason we can’t have a little fun along the way. I wanted to create an absolutely irresistible offer, one that would entice you to buy not just a single book – but to buy one for your entire team, entire company, or just for everyone you know. This bundle is 100% stuff I think you will really use. No phony discounts. No free trials. The more books you buy, the more valuable the rewards.

This blog post is going to be long, and below you will see every last detail of every last tier of prizes.

I chose Amazon Web Services to be our marquee reward, and not just for the obvious reason that so many of you are - right this very moment – already hosting on AWS EC2. Almost any startup - in any industry - can use AWS to find and serve customers. I chose AWS because it offers so many different services, from hosting to databases to payments (FPS) to content delivery (CloudFront) - even e-commerce fulfillment (FWS). The AWS team is excited about the book, too, and they’ve stepped up huge: the tiers below contain almost $100,000 in AWS credits. Some of the packages are almost worth buying for that value alone.

But only almost! Because at every level I have tried to give way more value than you’re paying. When you read the descriptions below, you’re going to think the “value” column is crazy. How could it possibly be that high? But I urge you to read the whole thing, check my math, and see if it’s real. Each and every package is worth what it says. Add them all up, and we're talking about $2,933,061.00 worth of prizes. No kidding around here.

Some of the prizes are practical, like Pivotal Tracker, KISSmetrics, Ask Your Target Market, Assistly, Hello Bar and Sauce Labs. I’ve only included services that I believe in and that I think you’re going to use.

Some of the prizes are just fun. My personal favorite (the prize I am secretly hoping won’t sell out so I can skim one for myself): a signed hardcover copy of one of my favorite new books, the crazy 80’s-video-game-themed sci-fi bestseller Ready Player One by Ernest Cline. (Yes, you will get one in the mail, courtesy of my publisher, and his, Crown/Random House). Trust me, when this book gets made into a movie and becomes the next WarGames, you’re going to feel pretty cool having this signed copy on your shelf.

You’ll get awesome video content, including the video Lean Startup course I created exclusively for Udemy. You’ll the complete video recording of the amazing Lean Startup track at SXSW 2011, every single presentation. And many of you will get seven awesome action videos courtesy of Appsumo.

And then there are the special bonus packages, for those who can make use of extremely large quantities of books. I asked some of the top Lean Startup super-mentors to volunteer to be prizes, and they are here. You can get time with me, too. And we’ve even got a spot in the extremely exclusive (and extremely cool) Lean User Experience Residency (LUXr) program, which normally costs $15,000. And, if you are disappointed that my book tour doesn’t take me to your city, you can instruct my publisher to change it.

Truly, that’s just the tip of the iceberg. Dive in below and see what you think.

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