The Lean Startup Book Tour

Today, September 13, 2011 is launch day! And, for me, it's literally a launch into a crazy amount of travel. For the next two weeks, I'm going to do as many events, interviews, and talks as I physically can. I hope you'll join me, either in person or virtually.

A complete list of book tour stops for the first leg of my journey is below. To stay up-to-date, you can get the firehose of updates by following me on Twitter or for "just the facts" follow me on Plancast.

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However BEFORE WE CONTINUE with the list of events, can I ask just one favor? Many of you who pre-ordered the book -especially those of you on Kindle- have already received your copy. The Amazon.com reviews page for the book has just opened to the general public (up until now it's been limited to Amazon Vine reviewers). The first 24 hours are critical in establishing that all-important "average star rating" that tends to settle in. Would you take just a few minutes to post your honest impressions of the book on Amazon? I'd really appreciate it.

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Now, on with our regularly scheduled launch...

Tuesday, September 13 - San Francisco


TechCrunch Disrupt
It all begins at TechCrunch Disrupt. At 11:45am I'll be honored to share the stage with two great entrepreneurs:

Introducing The Lean Startup, by Eric Ries with case studies, Intuit’s Scott Cook and Instagram’s Kevin Systrom

And in the evening, the book launch party is also part of Disrupt. We'll be in the concourse from 5:30-7:30pm. Please come celebrate. If you like to support local independent bookstores, Book Passage, one of my favorite SF bookstores will be on hand selling copies, which I'm happy to sign.

Wednesday, September 16 - On your TV


Update: Just got word that I'll be appearing on Bloomberg West at 3pm PST. Be sure to tune in!

Thursday, September 15 - Los Angeles


Drucker Business Forum
It starts bright and early at the Drucker Business Forum, with a breakfast event at 7:45am (talk starts at 8:15). Tickets are $35, which includes a copy of the book (I know you already have one - but give it to a friend?). I have a limited number of free tickets to give away, first-come first-served. You can grab one here. Details:

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesTickets $20, $35 includes Ries’ book The City Club on Bunker Hill
333. S. Grand Avenue, 54th Floor
Los Angeles, CA 90071

Lean LA + This Week in Startups
Twice on this trip, I'm sitting down with an over-the-top free-wheeling no-holds-barred interviewer that is guaranteed to be entertaining. How could I stop in LA without filming an episode of This Week in Startups with Jason Calacanis? Luckily, the amazing Lean LA meetup group has organized to do this in front of an audience, at the Santa Monica Civic Auditorium. Tickets are $30 and include a copy of the book. I'll be signing copies as well. Register here.

A Conversation with Eric Ries

Thursday, September 15, 2011, 7:30 PM

1855 Main St, Santa Monica, CA (map)

Price: $30.00/per person
Eric not only created the term "Lean Startup", he has sparked a movement that is changing the way people think about startups.
In a very special Lean LA event, serial entrepreneur Jason Calacanis from Mahalo and This Week in Startups will interview Eric Ries live on stage at the Santa Monica Civic Auditorium.

Friday,  September 16 - Seattle

On Friday, I fly to Seattle, where I'll be for two days. The first day kicks off with two corporate events, one at Amazon (in their Fishbowl series) and one at Microsoft. Employees only.

That evening, there will be a casual talk followed by a book signing at Town Hall Seattle (co-sponsored with Lean Startup Seattle).

Friday • September 16 • 6pmHappy Hour with Startup Guru Eric Ries
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (CROWN)
Town Hall Seattle, 1119 8th Avenue, Seattle (Enter on Seneca)
For Eric Ries, a "startup" is an organization dedicated to creating something new under conditions of extreme uncertainty, no matter what the size. So how is it best to deal with uncertainty? How does an organization like this thrive? By learning to be rapidly responsive and agile. Ries wants to show you how.
Please Note: Autographed copies of books are only available after the event.
Presented by the Town Hall Center for Civic Life. Series media sponsorship provided by PubliCola. Series supported by The Boeing Company Charitable Trust and the RealNetworks Foundation. Tickets are $5 at brownpapertickets.org or 1.800.838.3006, and at the door beginning at 6pm. Town Hall members receive priority seating.
$26.00  Buy an Autographed Copy

 Saturday,  September 17 - Seattle


StartupDay 2011 by Startup Weekend & Seattle 2.0 

Startup Weekend and Seattle 2.0 are teaming up to put on an awesome all-day conference on Saturday. I'll be the closing keynote at 4:30, but you should really come for the whole day if you can. They've got an amazing line up of speakers, including Sean Ellis, Scott Porad, Rand Fishkin and many more. Register here.

Monday, September 19 - Toronto

My only Canadian stop on the tour is in Toronto at the Rotman School of Management. 

Startup Experts Speaker Series @ Rotman5:00 sharp to 6:00pm presentation and Q&ASPEAKER: Eric Ries, Author, Startup Lessons Learned Blog and The Lean Startup (Crown Business, September 13, 2011); Entrepreneur-in-Residence, Harvard Business School; Co-Founder and former Chief Technology Officer, IMVUTOPIC: “The Lean Startup: The Radical New Approach Savvy Entrepreneurs Use to Unleash Creativity, Work Smarter and Get Products to Market Sooner”PLACE: Fleck Atrium (ground floor), Rotman School of Management, University of Toronto, 105 St. George Street, Toronto (ON)BOOKSALE: additional copies of The Lean Startup will be available for sale at the eventFEE: $30 per person (fee includes HST, the session and 1 copy of The Lean Startup)TO REGISTER: Click Here

Tuesday, September 20 - New York

Unfortunately, all of my events in New York on this trip are closed to the public. Mostly, I'll be doing media and interviews, followed by a reception at IDEO. Never fear, I'll be back in a big way in October, centered around the Web 2.0 Expo. 

Wednesday, September 21 - Boston

A big event at Harvard Business School, where I'm returning this year as an Entrepreneur-in-Residence. This is event is free and open to the public. The talk itself will be in Burden Auditorium on the HBS campus, followed by a reception & book-signing in the brand-new Harvard i-lab:

5pm: The Rock Center & Harvard i-labpresent: Eric Ries
Hear from Rock Center Entrepreneur-in-Residence, Eric Ries. Eric is the creator of the Lean Startup methodology and the author of the popular entrepreneurship blogStartup Lessons Learned.
6pm: Harvard i-lab reception with Eric Ries
Following the talk with Eric Ries, join us for a reception - the inaugural event - at the Harvard i-lab. Co-sponsored by the Rock Center & the Harvard innovation lab.

Thursday, September 22 - Chicago + Around the World

The Chicago Lean Startup Circle and Northwestern University are hosting me on my birthday. As a birthday present, they've teamed up with Crown to organize a Virtual Book Tour version of this event. If you want to organize your own gathering anywhere in the world, and participate via live simulcast, you're welcome to do so. Just contact Paul Lamb at Random House. Details:

Join us on Thursday, September 22nd for a Conversation with Eric Ries.
Crown Books is releasing Eric Ries' book The Lean Startup in September, and Eric will be at the Chicago Lean Startup Circle on September 22nd for an "Actors Studio" style conversation with Bernhard Kappe.  The price of the ticket also includes a copy of Eric's book The Lean Startup.Thanks to Michael Marasco and the Farley Center for Entrepreneurship at Northwestern's McCormick School of Engineering, we'll be hosting this event at Northwestern University's Thorne Auditorium on Chicago Avenue by the lake. 

Register here. 

September 23-26 - TBA

I'll be in New York and then Washington DC for media on these days, but don't have anything public on the schedule to announce. 

Tuesday, September 27 - San Francisco

Home, home again. 

I'm honored to be hosted by the Commonwealth Club of California, who I've spent many hours listening to on public radio. They obviously have a lot of courage, because not only are they putting me on stage, they've invited Dave McClure to interview me. He's promised to keep it clean enough for radio. We'll see. At least his crazy fonts can't shine through an audio-only medium, so he won't blind anybody.

In all seriousness, I'm really excited about this event. If you can, please come out and join us. It'll be fun.

Eric Ries: The Principles of a Lean Startup


Sep 27 2011 - 6:30pmThe Principles of a Lean StartupEric Ries, Author, The Lean StartupIn conversation with Dave McClure, Founder, 500 Startups
Starting one, working for one, going public with one – startups seem to be the thing to do in SF. But how do you make your startup great? Ries, the guru behind the “Lean Startup” sensation, asks: Is your startup employee-centric and knowledge-obsessed? Is your company functioning at optimal efficiency? Is your office a fun place to work? Ries will reveal what he believes to be the necessary hard facts that lead to a successful startup.
Location: SF Club Office
Time:  6 p.m. check-in, 6:30 p.m. program, 7:30 p.m. book signing/networking reception

Cost: $20 standard, $12 members, $7 students
Location  Blue Room, The Commonwealth Club  

As always when I'm on tour, if you're a reader of this blog, please do come say hello. Your support and enthusiasm mean a lot to me. Thanks.